The Super Bowl gets a lot of hype, but the first game was a kind of experiment that had poor television ratings, and didn't even sell out. So, we checked to see if Dartmouth students paid any attention to the event that would one day come to dominate the American psyche. The day after the 1967 Super Bowl, there was no mention of it in The Dartmouth, but we dug deeper and found an article on January 4th summing up the college bowl season (mentioning up-and-coming quarterbacks Steve Spurrier, Brian Griese, and Kenny Stabler--who, it noted, would "make the bigtime one of these days) that mentioned "Super Sunday" and the game between the NFL champ and the upstart AFL winner. Ridiculing the superlative, the article noted that the game on "Super-Sunday" would "probably be shown in the Super-Spaulding Auditorium on the Super-screen before a super-standing room only crowd of super punters." It's Dartmouth's first Super Bowl party.
But what is a Super Bowl party without food? On January 13, 1967, the Friday before the game, The D used a recipe to fill some space. "Beer Richly Flavors Potted Chuck" called for 3-4 pounds of bone-in chuck pot roast, a package of onion soup mix, a can of tomato sauce and a cup of beer. Cook until meat is fork tender and serve with, you guessed it, a "freshly poured beer or ale."
Did Dartmouth men really make a beer and onion soup mix pot roast for the first Super Bowl? The archival record fails us there
To prep for your Super Bowl party, take a look at The D from January 1967. (As a bonus, you'll also find pictures of Judy Garland shooting pool at Alpha Theta.)